BlueShop · Cellar-door sales

Take bottle orders without an e-commerce

Show your wines online; guests reserve the bottles they want and collect them at the winery, paying on pickup. No shipping to set up, no online payment — and every reservation lowers your stock automatically.

Reserve & collect · Pay on pickup · Linked to BlueStock
The wine shop on a phone
How it works

A shop window that keeps itself honest

You publish your bottles; guests reserve; the count updates so you never promise a wine you don't have.

For the winery · admin panel

Publish wines and manage pickups

Choose which wines to show, with photos and prices. Reservations arrive in your panel with the customer and the bottles, ready to prepare for pickup.

  • Pick which wines to show, with photos
  • Reservations arrive ready to prepare
  • Optional link to BlueStock keeps counts right
  • A public shop page in four languages
Reservations in your panel
For the customer · public page

Guests reserve in one click

Visitors browse your wines, add the bottles they want and reserve for pickup — no account, no payment online. They pay when they come to collect.

  • One-click reserve, no account
  • Pay on pickup, nothing online
  • Only wines in stock can be reserved
  • In their own language, on any phone
The reserve flow, scanned
How it works

From shelf to pickup in three steps

1

Publish your wines

Add photos, prices and how many are available.

2

Guests reserve

They pick bottles and choose to collect at the winery.

3

Prepare and hand over

Reservations arrive in your panel; prepare them and get paid on pickup.

Pricing

Simple pricing

€7/month
Per winery, unlimited wines. In the Winery suite at €33 a month it comes with the other tools of your trade.
Get started
Need more than one tool? This tool is part of the BlueWine suite — see suite pricing.
FAQ

Questions people ask us

What does direct sales mean here?

Customers browse your wines online, reserve what they want, and pay when they collect at the cellar. Reserve and collect, not an online shop.

Why no shipping and no online payment?

Because shipping wine across borders brings duties, licences and paperwork that differ by country. Collection at the cellar avoids all of it. If you need shipping one day, that is a real project rather than a setting.

Does it know what I have?

It can. Each bottle on the page may be linked to a BlueStock reference, and then a reservation also takes the bottles off your warehouse count. The link is optional.

How do orders reach me?

In your panel, with the customer and the bottles they want, ready to prepare for collection.

Can I choose which wines to show?

Yes. Library bottles you would rather not sell publicly simply stay off the page.

Can customers see it in their language?

Yes. Bottle names and descriptions take whichever languages you add.

Do customers need an account?

No. They reserve with a name and a contact detail.

How is it different from BlueShelf?

Same idea, different side of the counter: BlueShop is the winery selling its own wines, BlueShelf is a wine shop's catalogue.

How much does it cost?

EUR 7 per month. In the Winery suite at EUR 33 a month it comes with six other winery tools.

What happens to my orders if I stop paying?

You export them, customers included.

Can you build a program just for me?

Yes, and it is a fair part of what we do. If one of these is close but not quite what your work needs, we can shape it around you — a field you actually use, a step your day really has — or build something that does not exist yet. Write to us and say what is missing; if we think you are better off with something that already exists, we will tell you that too, even though it means not selling you anything.

I need it in another language. Can you do that?

Your guests already can. You add the languages you sell in and write the wine names, descriptions and e-label text in each, so a visitor reads the page in their own language. The admin panel you work in is English, Italian, Romanian or Greek; if you need the panel in another language, ask and we will do it for you.

Ready to sell at the cellar door?

Tell us about your wines and we'll set up BlueShop for you.

Get started