BlueShelf · Online shop shelf

Take orders without a full e-commerce

Show your wines online with photos, prices and stock; customers reserve the bottles they want for pickup, or ask for a quote. Perfect for wine shops that want to take orders without setting up shipping and payments.

Reserve for pickup · Ask for a quote · No shipping to set up
The shop shelf on a phone
How it works

A shop window that takes orders

You publish your catalogue; customers reserve or request a quote, and everything arrives in your panel.

For the winery · admin panel

Publish your catalogue, manage orders

Add wines with photos, prices and stock, and choose whether each can be reserved or quoted. Reservations and quote requests land in your panel, ready to handle.

  • Wines with photos, prices and stock
  • Reserve-for-pickup or request-a-quote
  • Orders and quotes in one place
  • A public catalogue in four languages
The catalogue editor
For the customer · public page

Customers browse and reserve

Visitors browse your bottles with photos and prices, add what they want and reserve for pickup or ask for a quote — clear and quick, in their own language, no app.

  • Browse bottles with photos and prices
  • Reserve for pickup or ask a quote
  • See what's in stock
  • In their own language, no app
The catalogue, scanned
How it works

From catalogue to pickup in three steps

1

Publish your wines

Add photos, prices and stock for each bottle.

2

Customers reserve

They pick bottles for pickup or request a quote.

3

Prepare and hand over

Orders arrive in your panel; prepare them for collection.

Pricing

Simple pricing

€7/month
Per shop, unlimited wines. In the Wine shop suite at €13 a month it comes with the other tools of your trade.
Get started
Need more than one tool? This tool is part of the BlueWine suite — see suite pricing.
FAQ

Questions people ask us

What is it for?

A wine shop's catalogue online, with prices shown, that customers can browse before coming in and reserve from.

Can customers reserve a bottle?

Yes, to collect and pay in the shop. No shipping to arrange and no online payments to set up.

Are prices visible?

Yes. A shop has a price list and customers expect to see it — that is a deliberate difference from the modules where prices stay internal.

Can I organise the catalogue my way?

Yes — by region, producer, price band, however your customers actually ask for wine.

Can I add photos?

Yes, by image link for now; uploading them directly is coming rather than already here.

Can I describe wines in other languages?

Yes, in whichever languages your customers read.

Do customers need an account?

No. They reserve with a name and a contact detail.

What if a reserved bottle is never collected?

You see the reservation and release it. How long you hold a bottle is your call.

How much does it cost?

EUR 7 per month. The Wine shop suite at EUR 13 a month adds tastings and wine by the glass.

What happens to my catalogue if I stop paying?

You export it — wines, prices and customers.

Can you build a program just for me?

Yes, and it is a fair part of what we do. If one of these is close but not quite what your work needs, we can shape it around you — a field you actually use, a step your day really has — or build something that does not exist yet. Write to us and say what is missing; if we think you are better off with something that already exists, we will tell you that too, even though it means not selling you anything.

I need it in another language. Can you do that?

Your guests already can. You add the languages you sell in and write the wine names, descriptions and e-label text in each, so a visitor reads the page in their own language. The admin panel you work in is English, Italian, Romanian or Greek; if you need the panel in another language, ask and we will do it for you.

Ready to put your shelf online?

Tell us about your wines and we'll set up BlueShelf for you.

Get started