BlueReserve · B2B allocation sales

Your trade orders, off email and into one portal

Give restaurants, importers and wine shops their own reserved portal: they log in, see the price list you set for them and order — while you cap limited vintages per customer and confirm each order from one place.

Per-customer price lists · Allocation caps · A private login for each buyer
Customer portal on a phone
How it works

You control the terms, they place the orders

Set each customer's prices and allocations once; they order at will, and everything comes back to your panel to confirm.

For the winery · admin panel

Set prices and caps per customer

From your panel you decide the price list each trade customer sees and how many bottles of a limited wine they can take. Orders arrive ready to confirm.

  • A price list tailored to each customer
  • Per-customer caps on limited vintages
  • Every order in one place, ready to confirm
  • No more email spreadsheets
Customer price lists in your panel
For the customer · public page

Buyers get their own reserved portal

Each trade customer logs in with their own account and sees only their prices and available allocations — then orders in a few clicks, no phone calls.

  • A private login per buyer
  • They see only their own prices
  • Order at any time, from anywhere
  • Clear record of what they ordered
The buyer portal, logged in
How it works

From price list to first order in three steps

1

Add your customers

Create an account and price list for each trade buyer.

2

Set allocations

Cap the limited wines so no single customer takes them all.

3

They order, you confirm

Orders land in your panel — confirm and fulfil.

Pricing

Simple pricing

€29/month
Per winery, unlimited trade customers. No setup fees, cancel anytime.
Get started
Need more than one tool? This tool is part of the BlueWine suite — see suite pricing.
FAQ

Questions people ask us

Who is this for?

Wineries selling to trade buyers — importers, restaurants, shops — with agreed prices and limited quantities, rather than to the public.

How do prices per customer work?

In three layers. Every wine has a base price; a tier — Restaurants, Importers, VIP, whatever you name them — overrides it for a group of customers; and an override on a single customer beats both. You only fill in what differs, and everything else falls back.

What is an allocation?

The cap on how many bottles a customer may take of a wine. The panel shows the cap, what is already committed and what remains, and the portal will not let a buyer order past it.

How do buyers get in?

Either you create an invite code and send it to them, or they sign up themselves and wait for your approval. Customers are invited, pending, active or suspended, and you control which.

Do buyers order themselves?

Yes, from their own portal, seeing their own price list. Orders arrive already inside their allocation instead of by email at eleven at night.

What happens to an order as I work through it?

It moves from submitted to confirmed, ready, and fulfilled, or it is cancelled. Cancelling puts the bottles back into the customer's allocation rather than losing them.

Does it touch my stock?

If you link a wine to a BlueStock reference, fulfilling an order unloads those bottles from the warehouse. The link is optional and it tells you before it does it.

Does it replace my invoicing?

No. It handles allocations, price lists and orders. Invoicing stays where it is — though you can record a customer's VAT number, which matters for export buyers.

Why is it EUR 29 when other tools are EUR 4 to 9?

Because it is not a page, it is a portal: every buyer has their own login, their own price list and their own allocations, and it is the largest module in the ecosystem. Pricing it like a small tool would be misleading.

Can I start with a couple of buyers?

Yes, and that is the sensible way in — two real customers before rolling it out to thirty.

What happens to my buyers and orders if I stop paying?

You export them, allocations and order history included.

Can you build a program just for me?

Yes, and it is a fair part of what we do. If one of these is close but not quite what your work needs, we can shape it around you — a field you actually use, a step your day really has — or build something that does not exist yet. Write to us and say what is missing; if we think you are better off with something that already exists, we will tell you that too, even though it means not selling you anything.

I need it in another language. Can you do that?

Your guests already can. You add the languages you sell in and write the wine names, descriptions and e-label text in each, so a visitor reads the page in their own language. The admin panel you work in is English, Italian, Romanian or Greek; if you need the panel in another language, ask and we will do it for you.

Ready to give your buyers a real portal?

Tell us about your trade customers and we'll set up BlueReserve for you.

Get started