BlueClub · Wine club & members

Turn visitors into members who buy all year

Publish your membership tiers, let guests join from a public page, and manage members, shipments and renewals from one panel — the recurring revenue every winery wants.

Recurring members · Public sign-up page · One panel to manage
Membership page on a phone
How it works

You set the tiers, members do the rest

Design your club once; new members join online and appear in your panel, with their tier and status.

For the winery · admin panel

Create tiers and manage members

Set up membership tiers with their price and perks, then track every member, their tier and renewal date — all in one list.

  • Membership tiers with price and benefits
  • Every member, tier and renewal in one view
  • Track shipments and status
  • Public sign-up page in four languages
Members list in your panel
For the customer · public page

Guests join from a public page

Share a link. Visitors compare your tiers, pick the one they want and sign up — clear and quick, in their own language.

  • Tiers compared side by side
  • Sign up in a minute, no app
  • Auto-detects their language
  • A polished, on-brand experience
The sign-up page, scanned
How it works

From club to first member in three steps

1

Design your tiers

Set prices, perks and how many bottles each tier gets.

2

Share the sign-up link

Add it to your site, newsletter and tasting-room QR.

3

Manage and renew

Track members and keep the renewals coming, all from your panel.

Pricing

Simple pricing

€7/month
Per winery, unlimited members. In the Winery suite at €33 a month it comes with the other tools of your trade.
Get started
Need more than one tool? This tool is part of the BlueWine suite — see suite pricing.
FAQ

Questions people ask us

What does it actually manage?

Your membership formulas and your members: who is in, on which formula, how often they receive wine, and what state their membership is in.

Can people join from my site?

Yes. There is a public club page with a sign-up form, and new members arrive in your panel as pending until you confirm them.

Can I run several formulas?

Yes — three bottles a quarter, six twice a year, yearly — each with its own cadence, bottle count and description, and each one can be hidden from the public page while you prepare it.

Is the formula price shown to members?

No, and this surprises people: the price you record on a formula is internal, for your own accounting, and is deliberately never displayed on the club page. If you want members to see a price, you put it in the description you write for them.

Does it take payments?

No. It keeps formulas and members; charging them stays with whatever you use today. Better said plainly here than discovered after buying.

Can I record what a member prefers?

Yes — red, white or mixed — so a release is packed to preference rather than from memory.

Can I confirm or decline a sign-up?

Yes. Members are pending, active, declined or cancelled, and you move them between those states.

What happens if I delete a formula members are on?

The formula goes, the members stay. Deleting a member is the destructive one, and it says so before it removes their personal data.

How much does it cost?

EUR 7 per month. In the Winery suite at EUR 33 a month it comes with six other winery tools.

What happens to my members if I stop paying?

You export them with their history. Your club is yours.

Can you build a program just for me?

Yes, and it is a fair part of what we do. If one of these is close but not quite what your work needs, we can shape it around you — a field you actually use, a step your day really has — or build something that does not exist yet. Write to us and say what is missing; if we think you are better off with something that already exists, we will tell you that too, even though it means not selling you anything.

I need it in another language. Can you do that?

Your guests already can. You add the languages you sell in and write the wine names, descriptions and e-label text in each, so a visitor reads the page in their own language. The admin panel you work in is English, Italian, Romanian or Greek; if you need the panel in another language, ask and we will do it for you.

Ready to start your wine club?

Tell us how you want your club to work and we'll set up BlueClub for you.

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